Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources. The purpose of CI is to understand customer motivations better in order to drive future growth. The application of business analytics to customer data is sometimes called customer data mining.
Every customer journey is unique and every touch point is an opportunity to nurture customer relationships and deepen customer understanding.
Reduce Customer Effort
Improve Customer Experience
Reduce Cost to serve
STURDILY can also be deployed for tests campaigns, product launches, as well as customer profiling through trigger-based measurement processes. STURDILY has inbuilt algorithms and can be integrated with clients’ customer relationship management systems.