Niche Marketing




Niche marketing by STURDILY is a targeted marketing plan that focuses on one particular sector of the market that has high potential to connect with a product or service. Instead of casting a wide net in mass-media and large-event marketing, niche marketing zeroes in on strategically selected venues and media platforms that have high concentrations of these targeted consumers.


Niche Marketing Strategies by STURDILY




Word-of-Mouth Campaigns: These campaigns rely more on conversations among consumers than advertising or marketing materials touting the product or service.


Trusted-Messenger/Endorsement Campaigns: This strategy hinges on finding a few key influencers in the niche market and enlisting them as spokespersons on behalf of a product or service.


Targeted Collateral Campaigns: This strategy relies on consistent brand exposure to the targeted Niche Market. Just about any radio station that plays a niche type of music (alternative, country & western, or classical, for example) that appeals to a certain audience will employ targeted collateral campaigns.

With a defined niche market, you will understand more clearly the purpose of your business.

Have you defined your niche market yet? If so, have you noticed any significant changes after you narrowed your focus?

Reach our Marketing Consultant for more information.

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